Analyzing and Influencing Search Engine Results: Business by Sönke Lieberam-Schmidt

By Sönke Lieberam-Schmidt

The consistent progress of the area large internet (WWW) creates a requirement for brand spanking new options which are priceless for web searchers in addition to for info providers. whereas appropriate and based effects grew to become tougher to discover by way of se's, the significance for companies to be came upon on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the impression that search engine optimisation (SEO) has at the financial objectives of internet companies. He buildings on hand web optimization potential, integrates them in an internet site construction technique confirmed to achieve success in perform, and develops versions for choosing the appropriate key words. For se's, he offers new equipment of grouping and proposing results.

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Some search engines specialize on specific topics or content types like news or video files. A prioritization of the pages to visit may support decisions such as which page to visit first. 2. How often should the crawler visit the pages? After one crawl process is completed, the crawler needs to keep its repository up-to-date. He decides upon the revisit interval of each webpage. A news site may for example change much more often than a certain content of a private picture archive. For this reason, the crawler measures past change frequencies and uses them for future activities.

A searchable index). The information supply engine matches these categories in order to deliver something the user might need. The user action or a direct user feedback is used to evaluate the quality of answer. Both will be used to improve the current and future information supply. An example is contextual advertisement, that is shown on news sites and that is related to the articles a user has chosen to read. Broder (2006a) differentiates the current approaches by the kind of needs they fulfill: Recurrent needs are for example fulfilled by subscriptions and news alerts.

5. The arrows indicate the flow of results. In most cases, they point from a result provider towards a portal or another result provider. If the search tool uses external search results as its main source they are called primary results. Otherwise, they are called secondary results. The above described directory results are divided into genuine directory results and paid results. 3 How Search Engines Work 19 In the year 2002, the search tool landscape was still complex. Results were passed in chains of up to four search tools.

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